Automated Real Time In-Store Retail Marketing Using Beacon

Authors

  • Kothari J Department of Computer Engineering, K J Somaiya College of Engineering, India
  • Shah T Department of Computer Engineering, K J Somaiya College of Engineering, India
  • Nagaria B Department of Computer Engineering, K J Somaiya College of Engineering, India
  • Choubey A Department of Computer Engineering, K J Somaiya College of Engineering, India
  • Pabba S Department of Computer Engineering, K J Somaiya College of Engineering, India

Keywords:

Bluetooth Low Energy(BLE), Android, Bluetooth, Proximity

Abstract

Bluetooth Special Interest group designed the version 4.0+ of the Bluetooth device termed as Bluetooth Low Energy (BLE). It is a wireless personal area network technology. Bluetooth Low Energy (BLE) is a newly emerged technology targeting low-power, low-cost wireless communications within medium or short range. BLE has extended the already wide acceptance of Bluetooth and is an ideal choice for a variety of sensor-based products, as well as ubiquitous mobile devices [1]. This group aimed at novel applications in fitness, security, healthcare and home entertainment industries. Bluetooth Low Energy (BLE) is also called as Bluetooth Smart device. This device is application friendly.lt is built for the Internet of Things (IoT). BLE is the version 4.0+ of the Bluetooth specification.

References

Maria Varsamou & Theodore Antonakopoulos, "A bluetooth smart analyzer in iBeacon networks", International Conference on Consumer Electronics - Berlin (ICCE-Berlin), INSPEC Accession Number: 14917193, Page No (288 - 292), 7-10 Sept. 2014.

Louay Bassbouss , Görkem Güçlü & Stephan Steglich, "Towards a remote launch mechanism of TV companion applications using iBeacon ", IEEE 3rd Global Conference on Consumer Electronics (GCCE), NSPEC Accession Number: 14904692, Page No (538 - 539 ), 7-10 Oct. 2014.

Cheolhoon Kim & Sungwon Lee , “A research on Beacon code architecture extension using category and code Beacon structure” , International Conference on Information and Communication Technology Convergence (ICTC), INSPEC Accession Number: 14833413 , Page No (187 - 188), 22-24 Oct. 2014.

WEB REFERENCES

http://ibeaconmodules.us/blogs/news/14702963-tutorial-swift-based-ibeacon-app-development-with-corelocation-on-apple-ios-7-8

http://www.beaconsandwich.com/what-is-ibeacon.html

http://developer.android.com/reference/android/database/sqlite/SQLiteDatabase.html

http://redbearlab.com/blenano/

https://mobstac.quora.com/What-are-the-limitations-of-beacons-And-what%E2%80%99s-the-way-around

Downloads

Published

2025-11-11

How to Cite

[1]
J. Kothari, T. Shah, B. Nagaria, A. Choubey, and S. Pabba, “Automated Real Time In-Store Retail Marketing Using Beacon”, Int. J. Comp. Sci. Eng., vol. 4, no. 2, pp. 110–113, Nov. 2025.

Issue

Vol. 4 No. 2 (2016): IJCSE February Edition

Section

Technical Article

License

Creative Commons License

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