Role of Digital Marketing in Healthcare Ecosystem

Authors

  • Veda DV MCA(BU), DSCASC, Bangalore, India
  • Sneha RV MCA(BU), DSCASC, Bangalore, India
  • Srivatsala V MCA(BU), DSCASC, Bangalore, India

Keywords:

Digital marketing, Healthcare Data, Content, Technology, Consumer Patient, Ecosystem

Abstract

Healthcare in today‘s world plays most crucial role in one ‗s life. It is imperative that the information related to health care must reach everyone, to make a healthy and a better world. Digital marketing and branding is a way of imparting information about your product or service through digital medium. Traditional marketing has been replaced largely by digital marketing i.e. ―marketing online‖. This paper discusses how digital marketing is crucial for healthcare in today‘s world. The three main pillars of digital marketing are Content, data and technology. The above three aspects are crucial for healthcare as large amount of data belonging to the consumers/patients are put to use effectively to provide a better service to them. Private corporate healthcare industry and Government healthcare system aim to analyze the above data to devise new health care plans to cater to the patients‘ needs. This paper discusses the technologies and tools pertaining to the digital marketing techniques implemented by healthcare industry. Digital marketing in healthcare is need of the hour in the world of advancing technology.

References

[1] “Optimizing Technical Ecosystem of Digital Marketing “ Smitha Rao (6) V. Srivatsala (6) V. Suneetha (6) DSCASC, Bangalore, India Artificial Intelligence and Evolutionary Computations in Engineering Systems

[2]Proceedings of ICAIECES 2015 Pages pp 691-703 Copyright 2016 DOI 10.1007/978-81-322-2656-7_63 Print ISBN 978-81-322-2654-3 Online ISBN 978-81-322-2656-7 Series Title Advances in Intelligent Systems and Computing Series Volume 394 Series ISSN 2194-5357 Publisher Springer India

[3]“Seven Big Challenges Facing Healthcare Marketers”-Patricio Robles May 25th 2016 Https://Econsultancy.Com/Seven-Big-Challenges-Facing-Healthcare-Marketers/

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Published

2025-11-25

How to Cite

[1]
D. Veda, R. Sneha, and V. Srivatsala, “Role of Digital Marketing in Healthcare Ecosystem”, Int. J. Comp. Sci. Eng., vol. 7, no. 9, pp. 80–83, Nov. 2025.

Issue

Vol. 7 No. 9 (2019): IJCSE Special Issue April Edition

Section

Survey Article

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