Big Data Computing and Analytics Business Value in - E-Commerce

Abstract

Big data is continuously creating new challenges and opportunities, all of which have been forged by the information revolution. The ecommerce industry are already using data sets to introduce a new level of strategic marketing and provide better customer service experiences .Data growth has undergone a renaissance, by ever lower computing power in the internet. It will be top method shift in the E-commerce sector; as data is no longer seen as by the product of their business activities, but as their biggest trademark providing: the needs of their customers, predicting trends in customer’s behavior, democratizing of advertisement to suits consumers varied taste, as well as providing a performance metric to assess the effectiveness in meeting customers’ needs. This paper provides the unique features that differentiate big data from traditional datasets. In this way the application of big data analytics in the E-commerce and its technologies that make analytics of consumer data possible is discussed. Improvement of technology usage, the methods to measure and collect data also increase. One of the methodsto understand our world is to study trends in behavior.