Discusses the Data Procedures in the Marketing Research and its Contribution for Decision Making

Authors

  • Beschi S Department of Computer Science, MaruthuPandiyar College, Thanjavur

Keywords:

Marketing Field, Stockpiling, Marketing Information System

Abstract

Data age, stock up on limit, formulating power and systematic limit increment had made an advanced marvel named huge data that could make huge effect in innovative work. In the advertising field, the utilization of huge data in study can speak to a profound make a plunge buyerconsiderate. This article talks about the huge data exploits in the marketing info system and its commitment for basic leadership. It introduces a modification of primary ideas, the new potential outcomes of utilization and a reflection about its restrictions

References

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[3] Boyd, D., “Privacy and Publicity in the Context of Big Data”, Presented conference Raleigh, North Carolina, April 29 2010.

[4] Cooke, M and Buckley, N Web 2.0, “social networks and the future of marketresearch”, International Journal of Market Research 50(2), 267-292, 2008.

[5] Christiansen, L., “Personal privacy and Internet marketing: An impossible conflictor a marriage made in heaven”, Business Horizons, November-December, pp. 509-514., 2008.

[6] Curtin, R., Presser, S. & Singer, E.,“Changes in Telephone Survey Nonresponse” over the Past Quarter Century. Public Opinion Quarterly, 69, pp.87-98.

[7] P.Economist. “Crunching the numbers; Big data. The Economist.2002.

[8] ESOMAR. “ICC/ESOMAR International Code on Market & Social Research”., 2002

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Published

2025-11-24

How to Cite

[1]
S. Beschi, “Discusses the Data Procedures in the Marketing Research and its Contribution for Decision Making”, Int. J. Comp. Sci. Eng., vol. 7, no. 2, pp. 69–74, Nov. 2025.

Issue

Vol. 7 No. 2 (2019): IJCSE Special Issue Jan Edition

Section

Review Article

License

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