A Review on Impact of Deceptive Advertisement on Consumer Behaviour

Authors

  • Shukla P Faculty of Commerce and Management, Dr.C.V. Raman University, Kota, Bilaspur (C.G.) India
  • Karmakar B Faculty of Commerce and Management, Dr.C.V. Raman University, Kota, Bilaspur (C.G.) India

Keywords:

Deceptive, Advertisement, Consumer Behaviour

Abstract

An influential tool nowadays for any organization is Advertisement, as it not only helps in communicating the information to the customers about new product launched in the market but also induces them to purchase them. Companies usually follow unethical means to advertise their products, the term used for it is Misleading Advertisements. Misleading or false Advertisements is the use of wrong statements in advertisements for influencing customers to purchase the products, but it may negatively impact many customers. Many governments around the world use regulations and frame policies to control false and misleading advertisements, as advertisements have the potential to induce customers to buy products. The concept of the advertisements was that all the necessary information related to the product should be provided to customers using a global media that is the advertisement. This study is conducted to comprehend the impact of advertisements on customers using Medias and what can be done to improve the effectiveness

References

Becker GS, Murphy KM. “A simple theory of advertising as a good or bad, Quarterly Journal of Economics”.; 108:941-964. 1993.

Friedman. “Endorser Effectiveness by product Type”, Journal of Advertising Research.; Vol. 19(5),pp 63-71. 2003.

Daugeliene R., Liepinyte , M., “Interrelation of misleading advertising and solutions of consumers: legal regulation and institutional background in Lithuania”, Issn 1822–8402 ,European integration studies.Vol.6, pp-192-201. 2012

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Published

2025-11-24

How to Cite

[1]
P. Shukla and B. Karmakar, “A Review on Impact of Deceptive Advertisement on Consumer Behaviour”, Int. J. Comp. Sci. Eng., vol. 7, no. 3, pp. 122–124, Nov. 2025.

Issue

Vol. 7 No. 3 (2019): IJCSE Special Issue Feb Edition

Section

Review Article

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