Consumer Buying Behaviour towards Toothpaste

Authors

  • Acharya S Prestige Institute of Management and Research, Indore - INDIA
  • Ubeja S Prestige Institute of Management and Research, Indore - INDIA
  • Jain P Prestige Institute of Management and Research, Indore - INDIA
  • Loya A Prestige Institute of Management and Research, Indore - INDIA

DOI:

https://doi.org/10.26438/ijcse/v6si9.7482

Keywords:

Consumer Satisfaction, Consumer Behavior, Toothpaste Awareness, Brand Switching

Abstract

"Shopper is dealt with as the ruler of market", since items are made, outlined and permitted to come in showcase as per the need and inclinations of the customers. In this way, accomplishment of any association dependably relies upon having the capacity to pull in, fulfill and hold clients. This requires a comprehension of what factors influence shoppers' fulfillment with an item or benefit and what decides their choice to buy an item. In light of the different investigation of logical writing, brand is a key factor and it produces consumer loyalty. For pulling in and holding clients, branding is one of the critical variables which impact on buyer purchasing conduct. This paper analyses upon mindfulness and client ship of various toothpaste brand Buyers. It additionally centers around understanding the demographic factors of purchasers which eventually impacts on purchasing toothpaste. Other than that the study has directed by the researcher to discover different reasons which are impacted by factors of brand switching towards toothpaste.

References

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Published

2025-11-17
CITATION
DOI: 10.26438/ijcse/v6si9.7482
Published: 2025-11-17

How to Cite

[1]
S. Acharya, S. Ubeja, P. Jain, and A. Loya, “Consumer Buying Behaviour towards Toothpaste”, Int. J. Comp. Sci. Eng., vol. 6, no. 9, pp. 74–82, Nov. 2025.

Issue

Vol. 6 No. 9 (2018): IJCSE Special Issue November Edition

Section

Research Article

License

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