A Study of Internet Gratification among Youth
Keywords:
Youth, Internet Gratification, Cognitive, Affective, Escape, Personal Integration, Social-Integration, GratificationAbstract
The present research was conducted to assess Internet Gratification among youth in the domains of Cognitive, Affective, Personal Integration, Social Integration and Escape. A sample of 400 youth (200 females and 200 males) in the age group of 20-25 years, seeking higher education, was selected from four Tehsils of Jammu District namely Bhalwal, Nagrota, Jourian, and Arnia. Multistage sampling technique was used to select the sample for the study. The tools used for the study were Self Devised Screening Device and Internet Gratification Questionnaire developed by Joorabchi et al (2013). The results of the study show that the mean age of the sample was 22.5 years. Results further revealed that most of the respondents showed High Level of Internet Gratification. Females show ‘High’ level, whereas males show ‘Moderate’ Level of Internet Gratification. Significant sex differences were observed on Cognitive, Affective, Escape and Overall Score of Internet Gratification.
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