Online Shopping: An Empirical Study of Indian Consumers
Keywords:
Online Shopping, consumers, India, website, behaviourAbstract
Online shopping - Consumers are playing an important role. In India young generations are using Internet at an increasing rate it greatly provides an emerging prospect for online retailers. There are various factors which affects Indian consumers, buying behaviour and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. In this study four key dimensions of online shopping as perceived by consumers in India are identified and the different demographic factors are also studied which are the primary basis of market segmentation for retailers. It was discovered that overall website quality, commitment factor, customer service and security are the four key factors which influence consumers’ perceptions of online shopping. the study revealed that the perception of online shoppers is independent of their age and gender but not independent of their education & gender and income & gender Finally, the recommendations presented in this research may help foster growth of Indian online retailing in future.
References
Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Saywer, A. and Wood, S., “Interactive Home Shopping: Consumer, Retailer, and Manufacturers Incentives to Participate in Electronic Marketplaces”, Journal of Marketing, Vol. 61, No. 3: 38-53, 1997.
Anderson, J. C. and Narus, J.A., “A Model of Distributor Firm and Manufacturer Firm Working Relationships”, Journal of Marketing, 54, No. 1: 42-58, 1990.
Baty, J.B. and Lee, R.M., “Intershop: Enhancing the vendor/customer dialectic in electronic shopping”, Journal of Management Information Systems, Vol. 11, No. 4: 9-31, 1995.
Bearden, W.O. and Teel, J.E., “Selected Determinants of Consumers Satisfaction and Complaint Reports”, Journal of Marketing Research, Vol. 20, No. 1: 21-28, 1983.
Butler, P. and Peppard, J., “Consumer purchasing on the Internet: Process and Prospects”, European Management Journal, Vol. 16, No. 5: 600-610, 1998.
Chen, Q., Clifford, S.J. and Wells, W., “Attitude Toward the Site: New Information”, Journal of Advertising Research, Vol. 42, No. 2: 33-45, 2000.
Churchill, G.A. and Surprenant, C., “An Investigation into the Determinant of Customer Satisfaction”, Journal of Marketing Research, Vol. 19, No. 4: 491-504, 1982.
Cronbach, L.J., “Coefficient Alpha and the Internal Structure of Tests”, Psychometrika, Vol. 16, No. 3: 297-334, 1951.
Culnan, M.J. Georgetown Internet Privacy Policy Survey, “Report to the Federal Trade
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors contributing to this journal agree to publish their articles under the Creative Commons Attribution 4.0 International License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit and that in the event of reuse or distribution, the terms of this license are made clear.
