A Study on Raise of Web Analytics and its Benefits

Authors

  • U Padma Jyothi Department of Computer Science and Engineering, Vishnu Institute of Technology, Bhimavaram, India
  • Bonthu S Department of Computer Science and Engineering, Vishnu Institute of Technology, Bhimavaram, India
  • BV Prasanthi Department of Computer Science and Engineering, Vishnu Institute of Technology, Bhimavaram, India

DOI:

https://doi.org/10.26438/ijcse/v5i10.5964

Keywords:

Web analytics, Java script, e-commerce, web usage, log file, page tagging

Abstract

Internet is expanding day by day in terms of its users and websites. Web Analytics is the process of measuring statistics of the website and analyzing the behaviour of traffic. 39 percent of the companies present now do not use any web analytics. This paper studies evolution of web analytics, the strategic methodologies that allows us to assess online activities, process, and the tools used. This paper also discusses the benefits obtained to small and large scale businesses if they incorporate web analytics to their websites.

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Published

2025-11-12
CITATION
DOI: 10.26438/ijcse/v5i10.5964
Published: 2025-11-12

How to Cite

[1]
U. Padma Jyothi, S. Bonthu, and B. Prasanthi, “A Study on Raise of Web Analytics and its Benefits”, Int. J. Comp. Sci. Eng., vol. 5, no. 10, pp. 59–64, Nov. 2025.

Issue

Vol. 5 No. 10 (2017): IJCSE October Edition

Section

Survey Article

License

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