A Statistical Analysis of Social Media as a New Investigative Tool in Marketing

Authors

  • Nishtha Anand Amity Institute of Information Technology, Amity University, Noida (Uttar Pradesh), India
  • Renuka Mahajan Amity Institute of Information Technology, Amity University, Noida (Uttar Pradesh), India

Keywords:

Social Media Marketing, Content Management System, Search Engine Optimization

Abstract

In this paper an analysis of the existing Social Media Marketing practices as a new investigating tool has been executed that can yield some indispensable data to keep up with the trends, competitor strategies, and developments in the market. The objective of this exercise is to expedite the process of making a novice entrepreneur into a seasoned pro with the help of social networking. The less known brands and small business have been scrutinized to devise an analysis based on the above mentioned peculiarity.

References

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Published

2014-04-30

How to Cite

[1]
N. Anand and R. Mahajan, “A Statistical Analysis of Social Media as a New Investigative Tool in Marketing”, Int. J. Comp. Sci. Eng., vol. 2, no. 4, pp. 83–86, Apr. 2014.

Issue

Vol. 2 No. 4 (2014): IJCSE April Edition

Section

Research Article

License

Creative Commons License

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