A. Loya, S. Ubeja, P. Jain, S. Acharya, and P. Bhosle, “A Study to Analyze the Change in Consumer Behavior towards Luxury Goods among students when exposed to Social Media Marketing with specific reference to Wrist Watches”, Int. J. Comp. Sci. Eng., vol. 6, no. 9, pp. 67–73, Nov. 2025.